Privacy Policy

a. Account, Order & Payment Information

When you place an order or create an account, we collect details such as your name, email address, billing and shipping addresses, phone number, and login credentials. We also process payment-related information (for example, transaction ID, payment method, and delivery details).

We never store your full credit-card or banking data on our servers—payments are securely processed through trusted third-party providers.

b. Device & Technical Data

Your device automatically provides us with information like browser type, operating system, IP address, device identifiers, and connection details. This helps us maintain site security, improve compatibility, and enhance the browsing experience.

c. Website Activity & Analytics

We gather information about how visitors interact with our website and digital communications—such as pages viewed, time spent, referral URLs, link clicks, and interactions with our marketing emails. We use this to understand traffic patterns, improve usability, and personalize what you see.

d. Preferences, Reviews & Feedback

We may collect information about your preferences, interests, and opinions through product reviews, testimonials, surveys, or other feedback you share. This helps us refine our products and recommend options that fit your goals.

e. Communication Records

If you contact us by email, chat, or phone, we may retain those messages or call recordings to resolve your requests, train our team, and improve customer service.

f. Social Media Interactions

When you engage with us through social channels such as Instagram, Facebook, or TikTok—by following, tagging, commenting, or messaging—we may receive publicly available profile information, images, and posts connected to that interaction. We use this data to connect with our community and manage our brand presence online.

g. Location & Demographic Information

We may derive your general geographic location (for instance, your city or region) from your IP address or shipping data. Occasionally, we also process broad demographic insights like age range or gender to understand audience trends and tailor our offerings responsibly.

h. Media & Visual Content

From time to time, we may collect or receive images, videos, or audio recordings that identify you—for example, if you share a photo of our products on social media, participate in a testimonial, or speak with customer support on a recorded line.

A. Information You Provide Directly

When you create an account, place an order, or contact us, you provide information such as your name, email address, shipping details, phone number, and payment information. You may also share information voluntarily through product reviews, survey responses, or communications with our customer support team.

B. Information We Receive from Partners and Third Parties

We may receive limited information about you from trusted business partners and service providers who assist us in operating our business. This can include:

• Payment processors and order fulfillment services that manage transactions and deliveries.
• Advertising and analytics companies that help us measure the effectiveness of campaigns.
• Marketing affiliates and collaborative partners with whom we run joint promotions.
• Social media or influencer platforms when you engage with our brand through those channels.

We only receive this information when it's necessary for legitimate business purposes or when you have given permission for it to be shared.

C. Information Collected Automatically

When you browse our website or interact with our emails or ads, certain information is collected automatically. This may include device details, browser type, IP address, referring URL, pages visited, duration of visit, and general location data.

We use cookies, pixels, and similar technologies to enhance performance, remember preferences, and improve your overall experience. You can adjust cookie settings in your browser at any time.

A. To Process Orders and Deliver Products

• Confirm, fulfill, and track your purchases.
• Process payments securely.
• Handle returns, replacements, and customer support requests.

B. To Operate, Maintain, and Improve Our Website

• Ensure functionality and prevent technical issues.
• Monitor system performance and detect potential errors.
• Protect against unauthorized access and maintain security of user data.

C. To Personalize Your Experience

• Tailor product recommendations, offers, and content to your interests.
• Suggest complementary products or notify you when items are restocked.
• Use past interactions to streamline your shopping experience.

D. To Provide Customer Support

• Respond to your messages and resolve issues efficiently.
• Use call or chat records (when applicable) to train staff and improve service quality.
• Evaluate and optimize support channels for faster response times.

E. For Marketing and Communication

• Send newsletters and promotional offers (you can unsubscribe at any time).
• Deliver personalized advertising based on preferences and browsing behavior.
• Run loyalty programs, contests, or referral campaigns.

F. To Ensure Safety, Security, and Compliance

• Detect and prevent fraudulent or illegal activities.
• Protect intellectual property and enforce our Terms of Service.
• Comply with legal obligations and respond to lawful requests from authorities.

G. To Analyze and Improve Our Business

• Evaluate product performance and customer satisfaction.
• Conduct research and gather feedback for innovation and product development.
• Study market trends to improve our product line and communication strategy.

H. For Internal Recordkeeping and Legal Purposes

We may retain certain data to maintain accurate records, resolve disputes, or meet regulatory requirements. This includes financial records, communication logs, and transaction history.

A. With Service Providers

We share limited personal data with third-party vendors who assist us in core functions such as:

• Payment processing and order fulfillment.
• Shipping and logistics.
• Customer service, marketing, and analytics.

These providers are only authorized to use your information as needed to perform their contracted services.

B. With Advertising and Marketing Partners

We may share anonymized or aggregated data with advertising partners to deliver more relevant ads and track campaign performance. This information does not personally identify you.

C. With Business and Strategic Partners

Occasionally, we collaborate with like-minded brands or organizations. In such cases, your data is only shared with your consent or when it is clearly disclosed at the point of collection.

D. With Legal Authorities and for Compliance

We may disclose personal information when required by law, to comply with legal processes, protect our rights, prevent harm or fraud, or ensure the safety of our users and community.

E. In the Event of a Business Change

If our company undergoes a merger, acquisition, reorganization, or sale, your information may be transferred as part of that transaction, in accordance with applicable law.

Marketing Preferences

You can opt out of promotional emails by clicking "unsubscribe" at the bottom of our emails. Even if you unsubscribe, we may still send you non-promotional messages such as order confirmations or service updates.

Non-Discrimination

We will not treat you differently or deny services if you choose to exercise your privacy rights.

A. Children's Privacy

Our website and services are designed for adults and are not directed toward individuals under the age of 18. We do not knowingly collect or store personal information from minors. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately using the information listed in the "Contact Us" section, and we will remove it promptly.

B. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. These include encryption where appropriate, restricted access controls, and secure data storage practices.

While we strive to protect all information shared with us, no system is completely secure. By using our website, you acknowledge that data transmitted online cannot be guaranteed to be 100% protected and that you share information with us at your own discretion.

C. Data Processing & Storage Location

Our company is based in the United States, and all information collected through our website is processed and stored on servers located within the U.S. By using our website or submitting personal data, you consent to the transfer, processing, and storage of your information in the United States.

If you are visiting from outside the U.S., please note that data protection laws in your country may differ from those in the United States, and your information may be subject to U.S. legal processes.

D. External Websites & Third-Party Services

Our website may include links to other websites, platforms, or services operated by third parties. These are provided for convenience only. We do not control and are not responsible for the content, security, or privacy practices of these third-party sites.

We encourage you to review the privacy policies of any external sites before submitting personal information or engaging with their services.

A. Additional Disclosures

We collect and use personal information as described in this Privacy Policy. However, specific state laws require additional transparency regarding categories of data collected, shared, or disclosed for business purposes.

Over the past 12 months, we may have collected, shared, or disclosed (for legitimate business purposes) the following types of information, depending on how you interact with our brand:

• Identifiers: such as your name, address, phone number, or email.
• Commercial Information: including purchase details, product preferences, and transaction history.
• Internet or Network Activity: including browsing behavior, device data, and site interactions.
• Geolocation Data: such as city or state derived from your IP address.
• Inferences: drawn from data to create customer profiles or preferences.
• Sensitive Information (limited): payment information processed securely through our third-party providers.

We do not sell personal information in exchange for money. However, we may "share" certain data with advertising or analytics partners for purposes of displaying personalized or interest-based advertising, as permitted by law.

B. Your State Privacy Rights

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction or deletion of your data.
• Opt out of the "sale" or "sharing" of personal information for targeted advertising.
• Request information about how your data is used or disclosed.

To exercise your rights, please contact us. We may request verification to confirm your identity before fulfilling your request.

We will not deny services, charge different prices, or discriminate in any way against individuals who exercise their privacy rights under applicable law.

Sensitive Data

In certain cases, we may collect personal information that qualifies as "sensitive" under state privacy laws. For instance, you may choose to share limited health-related details (such as supplement usage or wellness goals) through our optional product quiz. You may also provide information about personal characteristics such as gender identity or ethnicity if you take part in our voluntary surveys or focus groups.

We only collect this information with your explicit consent and use it solely to improve your personalized experience and product recommendations.

Data Retention

We keep your personal information only for as long as it's needed to meet the purpose for which it was collected, comply with our legal obligations, resolve disputes, or enforce agreements.

When determining how long to retain your information, we consider:

• The volume, type, and sensitivity of the data
• The potential risks associated with unauthorized use or disclosure
• The purpose for processing the data
• Applicable legal or regulatory requirements

Once personal information is no longer needed, we securely delete or anonymize it.

Authorized Agents

You may authorize someone else to act on your behalf when submitting a privacy request. The agent will need proof of authorization, and we may reach out to you directly for confirmation.

California Residents – "Shine the Light" Law

California residents may request details regarding how personal information is shared with third parties for marketing purposes or opt out of such disclosures by contacting us.

Nevada Residents

We do not sell personal information for profit. However, Nevada residents have the right to opt out of the sale of certain personal data. To exercise this right, please email us.

Washington Residents – My Health My Data Act

If you reside in Washington, we may collect limited health-related information if you choose to provide it (e.g., supplement use via our quiz). This information helps us personalize recommendations and is not sold or shared with third parties for independent use.

You may request access, correction, or deletion of this information by emailing us.